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The development of Avant Loaders began 25 years ago. The core group of Avant had over ten years of experience already in developing different types of agricultural machinery. We noticed that for one of the toughest jobs in cow farms, silage distribution inside cow houses, there were no proper and cost-effective machines available.
From this standpoint, the first Avant was born: skid steer loader, equipped with 11-horsepower gasoline engine, which was able to distribute feed to 50-80 cows in 10-15 minutes, twice a day, 365 days a year. A task, which was previously done with wheelbarrow and shovel.
Our first advertising slogan, "Change your most unpleasant task to most enjoyable!" spoke to the farmers and we started to make sales. In the first year we sold 80 machines and we were very pleased with it.
Advertising slogan "Change your most unpleasant task to most enjoyable!" Spoke to the farmers and we started to make sales.
However, we wanted to go forward, so we focused more on product development. As time went on, the Avant collection was complemented with diesel-motor versions and more attachments were developed. We started to develop the machine to appeal to new customer segments. At the same time, we started our strong export to Germany and established our own sales company there in the early 90's.
The first articulated Avant was introduced in 1995. This new type of Avant unlocked a whole new world for us. The new model series quickly found its way into new customer segments, such as landscaping, green area maintenance, horse stables and private use. At that point, we had more than ten export countries and we started to sell the machine to even wider customer base. Due to this, our sales increased to 80 loaders per month.
As our sales increased, we moved to our modern production facility. Our focus on creating a better Avant led us to develop our strong and continuous production schedule which is effective, efficient, and produces the highest quality. We are proud to present our facility to any customer visiting from anywhere in the World.
Today Avant has eight model series and 190 different attachments.
In the 2000's, we continued to make strong investments in product development and launched a new 200-series. The 200-series was specially developed for private use customers. At the same time, we began to pay more attention to the appearance and design of the machines. We quickly realized that even though the technical characteristics of the machines are very important to the customer, people also appreciated the groomed appearance of the machines. We have followed this trend in our design and today people can recognize Avant from its fresh green color.
Today Avant has eight model series and 190 different attachments. The basic machine is available with more than 20 different options – starting from additional weights and leading to air-conditioned cabins. Engine power ratings start from 13 hp and end up to 57 hp. We have more than 50 export countries and an even wider range of customer segments. This comes from the continuous development of the whole Avant-business.
This is how our sales have increased up to 80-90 machines per week.